The Problem with Transformation

While this has been bubbling for a while, things seem to be coming to a head. See the posts by Siobhan, then Becky.

Things got a little confusing when Siobhan entitled her post "In defence of Transformation" and then decided to have a go at them anyway. I think several bottles of wine may have joined in the discussion. In the end we all agreed we needed to do something. The question was "What?"

For some of you the question may well be "Why?" and "Who?"

A little history. Transfomation is a very large business who caters for transvestites. They advertise in the mainstream media in places such as the News of the World, Maxim and FHM. For many people who are beginning to identify themselves as Transgendered, they are the first place that they see and are aware of that may cater for them.

As a teenager I remember seeing the adverts for Changeaways. "From He to She" they would proclaim. With a half and half picture of a hairy bloke and and sexy girl.

I once finally plucked up the courage to come to London and investigate these Tranny Stores. I went inside the store and found it a real disappointment. I left without buying any of the overpriced merchandise. I then trecked up to Cover Girl Shoes and bought a very nice waist clincher and bum pads (I still wear the pads today occasionally) at a much more reasonable price.

And that's the point. They are not the only place out there. But for many people they think they are. Typing Transvestite into Google gives them #1 place. So people will think they represent the TG community.

Transformation have never been "part" of the scene. Places like the Boudoir and Translife, Doreens and the like have got themselves involved in the community. They have worked with other sites and events such as Transmission, Sparkle and Angelic. They promote other events and make it feel like a proper community. Transformation are something else. They make their money from the scene, but never seem to put anything back into it. They have a purely parasitic relationship from what I can see. They charge over the odds for shoddy items which they know the buyers will be too embarrased to return.

So anyway as a way of trying to show people just how terrible the marketing practices of sites such as Transformation are I set up a parody site called Tatt4Trannies. I wanted to make people aware of the tactics they use such as using real girls and pretending they are TS or fake boobs etc.

Now we have ranted about Transformation for a long time maybe the time is right to start taking some action against them. The google bomb idea may help to push them from the automatic #1 spot on Google for transvestite ... but we still need to really spread the word.

There are better places to buy wigs. There are better places to buy boobs. There are better places to get Hormones and there are far far better places to get clothes. The high street for starters!

So post something on your blogs about them. Let others know, and put a transvestite link somewhere on your site.